As Minnesota's leading new media agency, Risdall Marketing Group helps clients connect the dots in an ever-expanding universe of websites, blogs, social networks and more. We harness social and traditional media, strategic thinking and award-winning creativity to help our clients stay relevant, make meaningful connections and build profitable relationships. Big ideas work everywhere!
The most ever by a single agency in a WebAward competition Learn More
Ask a company president what advertising means to
him or her and you’re likely to hear “It’s everything I don’t
need.” And no wonder. With today’s highly fragmented media,
companies are much more aware of the necessity of staying relevant to
their marketplace. To do that, they’re looking for a different set of tactics and
execution with the same brilliant marketing ideas and concepts. Which makes
traditional ad agencies (using only traditional marketing channels and tools) essentially
irrelevant to their clients’ needs. In other words, (as the old TV commercial once said,) to
be successful in advertising today, you can’t be “your father’s oldsmobile.” Don't misunderstand, we're not apologizing that some agencies have lost their way. We want to make the point that our clients continue to get genius work that builds their brands, sales, ROI and profits. At Risdall Marketing Group, our unique structure, enables us to successfully provide a full range of interactive services and capabilities that may be used together to create single-source solutions, or a’ la carte. Which means you only pay for what you need and nothing more. And because each of our twelve divisions is led by visionary industry
leaders and backed by top-flight creative, you always get A+ work to help you Survive, Grow and Profit. Which, according to legendary marketing
guru Peter Drucker, is only accomplished in two ways: Innovation
and Marketing. As your complete marketing resource, Risdall Marketing Group (RMG) is comprised of an elite group of the upper 1% of all advertising
agencies, web developers, public relations agencies and integrated marketing agencies in the United States and Minnesota. For most business-to-business
markets, we are the biggest, most experienced marketing group, and bring the widest toolbox of marketing strategies, solutions, and tactics to
solve and maximize marketing opportunities. Our unique structure positions us as the ultimate ally in helping you innovate and market. RMG is a
Minnesota, national and international marketing alliance. We work with 27 of the top 100 public companies in Minnesota. Yet three of our top six
accounts are in Los Angeles, Chicago and Dallas. We also have clients in 15 countries and market internationally. We belong to the Intermarket Agency Network, one of the world’s
strongest and most complete agency networks.
Consider 38 Years of Success by the Numbers: Risdall Advertising is the #2 Web Developer in Minnesota (as ranked by the Web marketing Association.) • Risdall Advertising is the #1 B-to-B Agency in Minnesota and #4 in the US (as ranked by BtoB Magazine.) • Risdall Advertising is the 7th largest Minnesota Advertising Agency (as ranked by Minnesota Business Journal Magazine.) • Risdall Advertising is the 82nd Largest US Advertising Agency in size (as ranked by Advertising Age; May 5, 2008 issue) • Risdall Public Relations is Minnesota’s 4th Largest Public Relations Agency (as ranked by Minneapolis St. Paul Business Journal) and won the 4th most Bronze Anvils ranked by PRSA. • Risdall Search Marketing is the Largest SEO (Search Engine Optimization) Agency in Minnesota • Risdall Advertising is Minnesota’s Largest Independent Advertising Agency and the 23rd Largest Independent Advertising Agency in America (as ranked by Advertising Age; May 5, 2008 issue)
Put Minnesota’s Home Grown Branding Heroes to Work for You
Risdall Marketing Group. We're Minnesota's Number One Interactive Agency. We're branding wizards. SEO shamans and SEM magicians. Rainmakers who unleash a veritable deluge of results for our clients.
We're the largest independent advertising agency in Minnesota (the seventh largest overall as ranked by Advertising Age Magazine April 26, 2010) and seventh oldest (out of 700) Minnesota advertising and branding agency. Not to mention the largest Minnesota B-to-B agency and the seventh largest Minnesota PR agency. We're award-winning strategic thinkers with $228MM in billings for 2009. We're loved by clients. A lot (see deluge of results). We're locally accessible. Nationally known, ranked and respected and waiting to put our prodigious talents to work for you. We're Minnesota's own home-grown home-run hitters. We're Risdall Marketing Group.
A Constant Craving to Serve You Better
It's been thirty-eight-some-odd years since Risdall Advertising Agency was brought forth on the streets of New Brighton, Minnesota. And while a lot has changed since 1972, one thing has always remained constant; our desire – and ability – to serve the needs of our customers with a full range of full service capabilities including, Integrated marketing services, advertising services, corporate collateral and identity, public relations, web site development, Internet marketing, Internet search engine optimization, branding, social media and much more.
But here's the really cool part – when our clients succeed, we succeed. Which inspires us to try even harder for our clients. And so it goes...
January 2012
Dear Friends,
The year 2012 marks Risdall’s 40th anniversary.
Since 1972, we have outgrown and outlived more than 6,000 Minnesota advertising agencies. Out of more than 700 advertising agencies currently in business, we are the sixth oldest, according to the 2011 Business Information Guide. In addition, May 1, 2012 Ad Age ranks us the eighth largest Minnesota advertising agency, the largest web developer and the sixth largest PR firm.
Our revenues and billings continue to flourish, and we have created an insanely large body of great work for our clients, helping them create, build and benefit from their brands.
Our current structure and platform—Risdall Marketing Group, embodied by Risdall Advertising Agency and a wide variety of integrated practice areas—offers clients a wide range of possibilities. You can come to us for work in one discipline, such as strategy or web development, or we can provide an integrated package of services on a project or agency-of-record basis. Two things always remain intact: our ability to generate creative ideas and our ability to deliver those ideas to our clients’ customers and prospects in the most relevant and economical way.
Here are a few of the people and accomplishments we’re proud of:
- Ongoing leadership in the areas of e-commerce and web development, led by agency president Ted Risdall, director of interactive planning Frank Grubbs and CTO Joel Koenigs. We continued our streak of placing first, second or third in the world in the annual Web Marketing Association WebAwards competition, placing third in 2011 with 21 winners. Other advertising agencies try to copy our vision and strategic partnerships in this area.
- Two 2010 CLIO Healthcare awards—we were the only local ad agency to win a CLIO of any stripe in 2010.
- Exciting work for clients like Affinity Plus Federal Credit Union has enhanced the reputation of our creative department, now led by Risdall veterans Tina Karelson and Pete Fabian.
- Risdall Online Marketing Group, a rapidly growing practice area that encompasses search marketing and more, from a team including Jennifer Risdall, Josh Dahmes and Chris Peterson.
- Our public relations team, led by Joel Swanson, delivers Results That Matter™ to more than 100 clients.
- A hardworking account services group, led by Tom Wilson, a veteran of Fallon, Martin Williams, Campbell Mithun, Gage and Russell & Herder.
- Continuing leadership in the B2B and industrial categories, led by VP/Account Supervisors Sara Dziedzic, Tim Dillon and Kevin Deshler.
- A healthy presence in the consumer, financial services and health care sectors, led by VP/Account Supervisors Glenna Dibrell and Melissa Holte.
- Our Arts & Entertainment division, led by John Risdall, includes clients such as the Ivey Awards and the independent restaurants of Twin Cities Originals.
- The fundraising and development group, led by Jerry Seppala, continues to deliver amazing results.
- Risdall Sandstrom Media Works, led by the dean of Twin Cities media directors, Jim Sandstrom, continues its wizardry online and in traditional media.
As one of the 25 largest independent advertising agencies in the U.S., we are proud of the work we do and the positive impact it has on our clients’ sales, profits and reputations. They enjoy the unfair advantage of focused, creative advertising. So can you. Call us today and let us show you some innovative and profitable new ideas that can help your organization in 2012 and beyond.
Sincerely,
John Risdall
Chairman/CEO
Ted Risdall
President
Tom Wilson
President-RMG
The Number One Interactive Agency in Minnesota. ‘Nuff said. (Ranked by Ad Week)
So You Need An Internet Marketing System?
You're talking to the right guys if you want to succeed online. Risdall's award-winning web sites feature a rare combination of creative vision, bullseye branding, buckets of "bugs" for the search engine spiders to find, and an almost uncanny knack for being able to get your visitors to where they want to go in a hurry – without making the journey feel like a New York cab ride at rush hour. How can we help you create a site to see with web site development and search engine optimization? The answer is just a click away at Risdall.net
Tapping into some of the biggest brains in academia.
The Risdall Marketing Institute is a shared learning resource amongst Twin Cities academic and consulting resources. The goal of the RMI is to have a two-way relationship with the local academic community, and to provide access to the most current resources and techniques applied to the field of marketing and business development. To date, we have established relationships with over 80 professors (out of over 185 professors of advertising, marketing and public relations at the 22 Minnesota colleges and universities that have such a professor), been in contact with thousands of students and collaborated on dozens of projects with various professors and clients. Flagship programs for the Risdall Marketing Institute include, Intern for a Day program, the Student Agency and guest lecturing.
Helping to Brand You as a Winner
You say you want to be the Best Dang Bar-None Brand out there? Well you’ve come to the right place, pardner. At Risdall, we eat, sleep, think and breathe branding for our clients (which happen to include 27 of the top 100 public companies here in Minnesota.) Using our exclusive, patent-pending Arrowhead Brand Audit and Brand Development Process, we go through a carefully orchestrated sequence of Discovery, Definition, Development, Design and finally Deployment processes to turn Brand X into Brand A#1. To learn how we can make your brand the hottest thing going, give Ted Risdall a call at: 651-631-1098.
Tried-and-true and new strategies combined in ways other PR shops may never have even thought of.
You have a brand to grow and a reputation to protect. You have to increase visibility and awareness, to generate buzz and fanfare. Whether you’re targeting Alpha Moms or NASCAR Dads, our illuminating and integrated combination of leading-edge and tried-and-true PR strategies allows us to create programs that reach the right people, with the right message, and prompt the desired action. We spend our days painstakingly crafting messages that resonate with the advocates that advance your brand. And we do it all for the love of delivering results that actually matter. As Minnesota’s 5th Largest Public Relations Agency and the 110th Largest PR Agency in the US, Risdall Public Relations serves consumer, business-to-business and non-profit clients locally, nationally and internationally.
To learn how we can help you achieve the results that matter most to you, give Joel Swanson a call at: 651-286-6774.
We work locally, nationally and in Hollywood to promote our clients in movies and TV — we have thousands of client product placements. We have worked with many TV shows and movies like The Million Dollar Idea and Mental Engineering.
Have your people get a hold of our people. We'll do lunch. We work locally, and coast-to-coast from Hollywood to New York to promote our clients in movies, TV, comic books and video games. In other words, anything that will lead to the crème de la crème called social acceptance. REG has thousands of client product placements and we have worked with numerous TV shows and movies like The Million Dollar Idea and Mental Engineering. Our Arts & Entertainment Division led by Julie Dianna Schmidt now has more than 40 clients like Theatre de la Jeune Leune, Million Dollar Idea TV Show and the 35 restaurants of Twin Cities Originals. If you need exposure, expose yourself to the power of Risdall Entertainment Group.
Risdall Marketing Group — The Big Easy
OK, New Orleans already has the name, but working with Risdall Marketing Group will make taking care of all your advertising and marketing needs easier (and more profitable) than you ever thought possible. For one thing, our integrated, one-stop-shop capabilities mean you never have to fill out a half dozen purchase orders for the services of a half dozen different agencies. With Risdall Marketing Group, you get exactly what you need – when you need it, with just one click to any one of the following starting points:
Risdall Advertising
Top notch, full service advertising that’s locally accessible and nationally recognized and respected.
Risdall Interactive
The Number One Interactive Agency in Minnesota. ‘Nuff said.
Risdall Public Relations
Tried-and-true and new strategies combined in ways other PR shops may never have even thought of.
Risdall Fundraising
We’ve already raised millions for our clients. How much do you need?
Risdall Marketing Institute
Tapping into some of the biggest brains in academia.
Risdall Search Marketing
Making sure you’re seen in all the right places to make the Internet pay.
Risdall Branding and Naming
Helping you define, name and profit from your strongest asset.
Risdall Strategic Consultation
Finding you the best route to a more profitable future.
Risdall Sandstrom Media Works
Offering top-flight advertising media planning, buying/negotiation, schedule maintenance and stewardship.
Risdall Entertainment Group
We work locally, nationally and in Hollywood to promote our clients in movies and TV — we have thousands of client product placements. We have worked with many TV shows and movies like The Million Dollar Idea and Mental Engineering.
The Right Tools to Get the Job Done for Our Clients
You know that guy with the basement full of every tool you can think of and about 250 you’ve never even heard of? That’s us. Over the years, we’ve turned innovative thinking into proven SEO, brand development and web development processes, web content, e-commerce, analytics, web marketing and other tools and big ideas that have helped hundreds of companies turbo-charge their business.
So give us a holler - we’d love the chance to do the same for you. Now hand me that 3⁄4” socket, will ya...
“Search engine success can be done without dancing baloney!”
— John Risdall